Juju
juju
juju
juju
juju
juju

Juju started in 1986 as injection moulders to the shoe trade in the UK. A family run business founded by Rushton Schafer (Ruston Ablett Ltd) and based in Northampton – “the shoe capital of Britain” – Juju pioneered the production of the original injection sandals. These were soon nicknamed “jelly shoes” due to their soft jellylike finish, and quickly became a fashion and seaside favourite.
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